Friday 24 January 2014

what is CPL,CPM,CPI,PPC in online advertising and marketing

CPL (Cost per Lead) or CPA (Cost Per Action) :-is an online advertising pricing model,where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation.

CPM Cost per mille  :-also called cost ‰ and cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising.

Cost per impression, often abbreviated CPI, is a term used in online advertising and marketing related to web traffic. It refers to the cost of internet marketing or email advertising campaigns where advertisers pay each time an ad is displayed.

Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked.

Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
The click-through rates is the number of times a click is made on the advertisement divided by the total impressions (the times an advertisements was served)

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